While at Now Comms Asia in Singapore, Branson led the creative for Veeam’s Backup as a Service (BaaS) awareness campaign. Backup isn’t exactly the sexiest topic—so he cranked up the volume and made it something people would actually remember.

It started with a bit of wordplay: “Turn Up the BaaS.” Catchy? Yeah. But more importantly, it gave the creative team the perfect platform to build a visual and auditory experience that stood out.

The Look: A logo lock-up designed like a volume knob cranking to the max. A graphic equalizer skewed to the low end, reinforcing the BaaS concept while subtly nudging the audience toward action—turn up your data protection with Veeam.

The Sound: The team didn’t stop at visuals. A campaign needs a pulse. Branson composed custom music to amplify the whole experience—because great campaigns aren’t just a collection of assets, they’re cohesive, immersive, and built to be felt.

Bold. Playful. Memorable. And proof that even BaaS can make some noise.