Branson teamed up with DNA in Seattle to develop a series of low-budget yet highly effective interactive media videos for Simple Mobile. The campaign delivered impressive results—an 80% increase in website visits and a 63% boost in online purchases within just two months.

Released exclusively on YouTube and fueled by organic sharing, the campaign bypassed traditional media in favor of a word-of-mouth approach. The videos educated potential customers on Simple Mobile’s innovative SIM technology and its seamless usability, driving new subscriptions.

Simple Mobile, founded by industry veterans from major wireless providers, set out to disrupt the prepaid wireless market with a SIM card program offering affordable, unlimited access.

With a tight budget and a lot of information to convey, we knew we had to be bold to stand out. So we leaned into extreme scenarios—hot tubbing, skydiving, attack dog training, even cycling naked in a parade—to show just how effortless it is to use Simple Mobile.