
GOOD IDEAS DON’T HAVE DRESS CODES
We craft brands that stand out and stories that stick. The kind people relate to, remember, and share. Sometimes that means being loud. Sometimes silence makes the biggest impact. Either way, forget the forgettable—we’re here to make work that turns heads, starts conversations, and moves the needle. Innovation is in our DNA, and we’re leveraging AI to push the limits of what’s possible.
And no, we don’t make soup. But we do make brands impossible to ignore.
photo: Zaid Mohammed
PROJECTS
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Mel Francis Villas -Balangan
The next big move isn’t where everyone is—it’s where they’re about to be. Balangan is one of Bali’s last hidden gems, and for those who see beyond today, the opportunity is now.
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Hans Rosling -The River of Myths
Turning data into a story people actually feel—Branson teamed up with Hans Rosling to create a visual masterpiece for The Gates Notes, using a single animated bubble chart to reshape how we see global progress. Shot in a Stockholm restaurant, mapped to real-world data, and synced to Rosling’s every move, the result became a landmark in data storytelling—proof that when numbers connect to emotion, they become unforgettable.
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SimpleMobile -Cringe Hot Tub
Low budget, big impact. Branson and DNA Seattle ditched traditional ads and went all in on weird—hot tubs, skydiving, attack dogs, even naked cyclists—to prove that Simple Mobile makes switching effortless. The result? An 80% spike in website visits, a 63% jump in online sales, and a campaign that made people stop, laugh, and actually listen. Won too many awards.
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Portland Opera -Moreschi
A $500 budget. A 16mm camera. A story no one could ignore. Branson’s ‘Moreschi’ turned the haunting legacy of the last castrato singer into a visually striking, award-winning campaign that redefined opera marketing. Simple, raw, unforgettable—just like the voice that inspired it.
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Dell Technologies Singapore -Sustainability
Sustainability doesn’t have to be boring. Branson flipped the script, putting Dell execs in unexpected, lighthearted scenarios—proving that green initiatives can be fun, relatable, and actually make people care. What started as an APAC campaign? HQ picked it up and made it global.
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The Gates Notes -Omniprocessor
From raw sewage to safe drinking water—yes, really. Branson captured every step of this groundbreaking process, from conveyor belt to Bill Gates taking a sip. With bold storytelling and crystal-clear visuals, the film racked up 3.8 million views, landed in a Netflix documentary, and turned a sanitation breakthrough into a global conversation.
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Seattle International Children's Film Festival -Frankly My Dear
Kids. Iconic movie lines. Direct to camera. The simplest idea is sometimes the best—and this one packed theaters, won awards, and even got ‘borrowed’ by Pepsi for the Oscars. Shot with a clever Eye-Direct rig, Branson captured pure magic—including a creepily perfect Shining Twins moment. Film festival marketing will never be this good again.
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Best Buddies -Our World
Some stories don’t just get told—they create change. Branson partnered with Best Buddies and poet Andrea Gibson to craft Our World, a film that imagined true inclusion and turned a campaign into a movement. Real people, real stories, real impact—because great work isn’t just about making noise, it’s about making a difference.
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Veeam -Turn Up The BaaS
Backup isn’t sexy—so Branson cranked it up. ‘Turn Up the BaaS’ took wordplay and ran with it, transforming data protection into a full-blown experience. A logo that cranks like a volume knob, a graphic equalizer that hits deep, and custom-composed music to make sure BaaS wasn’t just seen—it was felt.
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MOD Pizza -This is not a pizza place
MOD Pizza wasn’t just expanding—it was redefining what a pizza brand could be. Branson shaped its identity across nearly 300 stores, crafted a 9,300-mile documentary, and made sure MOD’s message wasn’t just heard, but felt.
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Avenue -Imagine Being Me
Luxury isn’t just about what you own—it’s about how it makes you feel. Branson’s Imagine Being Me campaign turned Avenue from just another high-rise into a lifestyle you could taste, touch, and step into. Michelin-star dining, chauffeured Rolls Royces, and a vision of life elevated—because real luxury isn’t bought, it’s experienced.
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The Gates Notes -Bill Nye
Branson and Bill Nye took on the world’s biggest health myths—and obliterated them. No fluff, no opinions, just cold, hard facts. Striking visuals, straight-shooting science, and a reality check that made people listen. Because fighting poverty isn’t about what you believe—it’s about what’s true.
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HTC -Thomas Meyerhoffer on Design
When you bring a surfboard designer into tech, you don’t just get products—you get philosophy. Branson teamed up with design legend Thomas Meyerhoffer to shape HTC’s narrative, turning devices into objects of purpose and beauty. Smart storytelling, sleek design, and a few perfect waves in between.
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Mel Francis Villas -4 walls
People don’t buy walls—they buy a feeling. For Mel Francis Villas, we didn’t sell square footage, we sold escape. The silence between waves, the weight of history, the freedom of never checking the time. Because home isn’t just where you live—it’s how you live.
LET’S CREATE SOMETHING UNIGNORABLE
For business inquiries, collaborations, or just to say hi, reach out to: